UND to celebrate third installment of "More than Beads and Feathers" poster campaign
Posted on 4/5/2012
Joseph H. Morsette
The University of North Dakota is proud to present its third series of More Than Beads and Feathers posters, featuring highly accomplished graduates from a variety of tribal affiliations and majors. The posters inform the general public, American Indians, the region and nation about the UND experience for American Indians. They feature American Indian graduates of UND who are making professional contributions and significant differences in their tribal communities and beyond as a result of their education at UND.
The latest, or third round of participants, to be featured in UND's poster campaign, titled More Than Beads and Feathers - A Bigger Better Project, are: Elsie Morningstar, Three Affiliated Tribes; Cheryl Kary, Standing Rock Sioux Tribe; Biron Baker, Mandan-Hidatsa; Francine McDonald, Spirit Lake Sioux Tribe; Duane Gourneau, Turtle Mountain Band of Chippewa; Jason Hrdlicka, Oglala Sioux Tribe; Joseph Morsette, Chippewa-Cree Tribe; Kimberly Rhoades, Standing Rock Sioux Tribe; and Daniel Fluke, Cherokee.
An official celebration for the new posters will take at 11 a.m., Tuesday, April 20, in the UND Memorial Union Ballroom, as part of the 42nd Annual (American Indian) "Time Out Week" observance on campus.
The posters of the first and second series have been distributed to tribal offices, schools and community colleges of the state, and serve to inspire other tribal youth to pursue or continue a path in higher education. Those posters also are displayed in the computer lab at the American Indian Center as we as at the UND Memorial Union, Dean of Students Office and the Chester Fritz Library.
The posters have and will be used in local and national publications to recruit American Indian students to UND and to promote the University. Former University photographer Chuck Kimmerle produced the images for the first two series, and current University photographer Jackie Lorentz administered the third. Both Kimmerle and Lorentz are Pulitzer Prize winners and recipients of countless other journalistic and photographic honors.
UND has long been recognized as a national leader in American Indian higher education, with an array of American Indian related programs, student leadership development opportunities and student support services. UND has a lengthy history of highly successful collaborations with the state and region's tribal colleges, and to date has more than 3,000 American Indian alumni, who are professionals in every career and employment field imaginable.
Background On April 7, 2006, UND's American Indian Student Services division, in cooperation with the Office of University Relations and members of the UND administration, launched a poster campaign, More than Beads and Feathers, which featured nine successful American Indian graduates of UND representing various majors and the tribes of the state of North Dakota. The project was originally the idea of former Vice President for Student and Outreach Services Dr. Robert Boyd, who collaborated with Dr. Leigh Jeanotte and AISS staff members, along with various other offices on campus to develop, implement, promote and distribute the posters throughout Indian Country and the United States.
The idea behind the More Than Beads and Feathers poster campaign was loosely based on the American Indian College Fund advertising campaign which featured the question: "Have you ever seen a real Indian?" Similarly, Dr. Boyd wanted to promote current, contemporary representations of American Indian graduates and professionals to: (1)combat long-held, historical and often stereotypical renditions of American Indians, (2) promote the opportunities and success stories regarding American Indians and the wealth of higher education opportunities available at UND, and (3) use the posters to inspire American Indian youth of the state, region and beyond to pursue higher education and professional careers that typically lead to improved services throughout reservation communities.
The More Than Beads and Feathers campaign realized its goals and continues to grow in its distribution, promotion and power to inspire more American Indians to pursue higher education opportunities and professional careers.
Most of the participants in the first set of posters were present, along with their family members and individuals from their home communities, at the official campaign unveiling, which coincided with the opening of the newly constructed American Indian Center on the UND campus.
A second set of posters was unveiled in 2009 at a ceremony held in conjunction with UND's 125th anniversary celebration on campus.
For more information about the More than Beads and Feathers poster campaign, please contact Dawn Botsford, UND special events coordinator, at 701.777.6393, or at email@example.com